Designer & Developer based in Perth, Western Australia.
Hi, I’m Alex. I create
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— I’ve worked with global brands:








— FREQUENTLY ASKED QUESTIONS
It starts and ends with a best-in-class experience strategy.
My unique approach to UX UI design and understanding of front-end development make me stand out from other freelancers. You will also deal with me from start to finish of your project. I provide more flexibility and personal attention to all my projects.
I’ve developed successful processes that ensure efficiency, on-time delivery and direct contact with my clients. I focus solely on one project at a time, dedicating 40 hours a week to it, with no go-between. All projects are estimated and timed, and clients can access a project management tool to view project estimates/times and review tasks.
Every project starts with a strategic workshop to understand the needs and goals of my clients. This is followed by user experience research with current/potential users to gain insights into their motivations, needs and pain points. I also analyse the business environment and industry best practices. If I work on an existing project, I may do an audit to see what’s working and what can be improved.
Once the discovery and research phase is completed, I create wireframes and prototypes to establish core elements such as information architecture and critical screen layouts. I then progress to designing the UI and UX, repeatedly testing with real users and refining the design to meet their needs. Consequently, my process ensures that each user experience is validated and user-centric.
My hourly rate is $85. All projects are estimated and timed. Clients have full transparency of costs, so there are no nasty surprises. Contact me with your project details, and I can provide a more accurate estimate after learning about your project.
If you have a specific start date, I can start quickly. I begin with a kickoff meeting and setting up communication channels. After that, I can start designing and developing the perfect solution for you.
— TESTIMONIALS
Alex is reliable, responsive, and diligent and has been a godsend for my small business. He has excellent work ethic and is transparent about the cost of each job and honest about what he can deliver. Highly recommend Alex.
Ronel Koen
Alex from BASIS helped uplift our website and he was great to deal with, Alex is very easy to communicate with, has excellent knowledge and always determined to make our website look great. Alex is extremely helpful in guiding us through the process until completion. We are extremely pleased with the output and would highly recommend Alex for anyone who is looking for a custom website.
Lakshan Satkunalingam
Alex created my website and did an amazing job. I have received feedback that it is an amazing website and really suits my business needs. I am looking forward to continuing to work with him to broaden my social media profile.
Aideen Tierney
Had a great experience working with Alex from Made by Basis. He presented a beautiful looking website, and made it a simple, clear process. He shared his knowledge along the way and guided me through understanding my site and managing it myself . 5 out of 5. Thank you.
Gabrielle Tyler
Alex listened to my ideas about how i wanted the site to look, and who my target market is. He made thoughtful suggestions to make improvements, add style and make my web site very professional when finished Terrence Hanson lesscommon.co
Chris Hanson
Alex was amazing at making my new company’s website He is very strong at communicating His attention to detail is amazing and he made a website that surpassed my expectations Highly recommend
Charlotte Knox
Alex offers the most helpful and professional service. Great Work!
Nella Faraone
Amazing service. Incredibly happy with my website. Would definitely reccommend.
Chris Webster
UI/UX Design. Development. Digital Marketing. UI/UX Design. Development. Digital Marketing.
Shopify. WordPress. Webflow
01
Creative
I specialise in crafting imaginative solutions for my client's business objectives. I am passionate about breaking through conventional norms to reveal something unique.
User Experience (UX) DesignUser research & analysisUser journey mappingWireframing & prototypingUSER TESTINGDesign SystemsWeb designLanding pagesApp designDigital advertisementSocial media graphics
02
Development
Rather than treating development as an afterthought to design, I design and develop your project and collaborate closely with my client.
DevelopmentBootstrapFOUNDATIONTailwindWordPressShopifyWebflowWooCommerceWebsite HostingWebsite MaintenanceAdditional Pages
03
Marketing
I can act swiftly regarding brands seeking growth, harmonising profound strategy, originality, and technical expertise to deliver extraordinary outcomes.
DIGITAL MARKETINGCONTENT MANAGEMENTKlyavioGoogle Analyticsmarketing strategyGoogle Advertisingsearch engine optimization (SEO)Growth HackingEmail marketing